Achieving Personal Greatness
Why be Great? We believe that greatness is about all of our inert drive to achieve something of significance. What’s significant is a very personal matter, it’s related to finding meaning in life. It’s easy for people to become jaded and complacent, to think that nothing really matters… And on some level that may be true. But so what if nothing we do or say will have any meaning or significance 10,000 years from now. That isn’t the point at all. The point is to make the most of what we have here and now, to achieve our own personal greatness, to feel good about ourselves and our role in the universe. So, why pursue personal greatness, because we can and it alone can help to provide additional meaning and focus to our lives. For many, there will be lots of spill over benefits to those around them. A large part of our mission (both personally and as a company) is to help people achieve their health, fitness, performance, and appearance goals. We believe that health is one of the key foundations to achieving overall health and happiness as well as achieving anything else one might want to accomplish in life. To fully understand our mission it is necessary to understand the following chart.Before diving into the diagram, allow me to provide some background on Maslow and Humanistic Psychology which the diagram was adapted from.
Abraham Maslow was a very well respected Psychologist who was one of the founders of Humanistic Psychology. He made several important contributions to our understanding of human behavior and the underlying motivations for those behaviors.
Humanistic Psychology was a reaction to the extremely mechanistic, programmed-response approaches of both Freud’s Psychoanalysis and Skinner’s Behaviorism. Both of those, the dominant psychological theories of their time, postulated that our behaviors are largely pre-programmed by either childhood traumas & experiences or by repeated conditioning, respectively. The Humanists created a new, third wave.
Maslow and the other Humanists believed in Mankind’s ability to have a higher motivation and calling, one driven by an inherent desire to do what is right while striving toward self-improvement.
The five basic principles of humanistic psychology are:
- Human beings, as human, supersede the sum of their parts. They cannot be reduced to components.
- Human beings have their existence in a uniquely human context, as well as in a cosmic ecology.
- Human beings are aware and are aware of being aware – i.e., they are conscious. Human consciousness always includes an awareness of oneself in the context of other people.
- Human beings have the ability to make choices, and with that, responsibility.
- Human beings are intentional, aim at goals, are aware that they cause future events, and seek meaning, value, and creativity.
- Truth: honest, reality, beauty, pure, clean and unadulterated completeness
- Goodness: rightness, desirability, uprightness, benevolence, honesty
- Beauty: rightness, form, aliveness, simplicity, richness, wholeness, perfection, completion
- Wholeness: unity, integration, tendency to oneness, interconnectedness, simplicity, organization, structure, order, not dissociated, synergy
- Dichotomy-transcendence: acceptance, resolution, integration, polarities, opposites, contradictions
- Aliveness: process, not-deadness, spontaneity, self-regulation, full-functioning
- Unique: idiosyncrasy, individuality, non-comparability, novelty
- Perfection: nothing superfluous, nothing lacking, everything in its right place, just-rightness, suitability, justice
- Necessity: inevitability; it must be just that way, not changed in any slightest way
- Completion: ending, justice, fulfillment
- Justice: fairness, suitability, disinterestedness, non partiality,
- Order: lawfulness, rightness, perfectly arranged
- Simplicity: nakedness, abstract, essential skeletal, bluntness
- Richness: differentiation, complexity, intricacy, totality
- Effortlessness: ease, lack of strain, striving, or difficulty
- Playfulness: fun, joy, amusement
- Self-sufficiency: autonomy, independence, self-determining.
- Extremely high-quality nutritional support products.
- Educational programs (including this one) to help improve one’s health knowledge.
- Motivation & Encouragement to continue on the path of self-development. Support & Fellowship as a member of our Tribe.
- It’s all a work in progress. We have a long way to go and we’re committed to the path.

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